Apple’s newest lineup of iPhones is officially arriving in the UAE, with pre-orders for the iPhone 17 series and the all-new iPhone Air going live at exactly 4:00 p.m. UAE time today. Customers across the country will be able to secure their devices through Apple’s official website, major retailers, and local carriers, with the official release and in-store availability set for Friday, September 19.
The iPhone 17 series includes the standard iPhone 17, the iPhone 17 Pro, and the iPhone 17 Pro Max. Alongside these models, Apple has introduced the iPhone Air, which immediately drew attention for being the thinnest iPhone ever created, measuring just 5.6 millimeters. Despite its slim form factor, the iPhone Air maintains a premium feature set with Apple’s latest A19 chip, a ProMotion display, and upgraded front-facing camera technology. The Air is positioned as a sleek alternative for customers who want cutting-edge hardware in a lighter, more minimalist body.
Pricing in the UAE starts at AED 3,399 for the iPhone 17 with 256 GB of storage. Customers who want more space can upgrade to the 512 GB model for around AED 4,249. The iPhone Air, meanwhile, enters the market at AED 4,299 for the base 256 GB version, rising to AED 5,149 for 512 GB and AED 5,999 for the 1 TB option. Its launch colors include Space Black, Cloud White, Light Gold, and Sky Blue, making it one of the most fashion-forward options in Apple’s current lineup.
For those eyeing the more powerful models, the iPhone 17 Pro is priced from AED 4,699, while the iPhone 17 Pro Max starts at AED 5,099 for the 256 GB configuration. The Pro Max can be configured all the way up to a massive 2 TB of storage, with top-tier models reaching AED 8,499. Both Pro variants come with bold new finishes such as Cosmic Orange, Deep Blue, and Silver, complementing their titanium frames and upgraded triple-camera systems.
The excitement around today’s 4:00 p.m. pre-order window is expected to be high, especially for specific color and storage combinations that often sell out within minutes. Customers who want the device on release day will need to move quickly, as UAE retailers typically see strong early demand for flagship Apple devices. Apple and its partners are also offering trade-in options, which can reduce the upfront price significantly depending on the model being exchanged.
With this launch, Apple is once again positioning the UAE as a priority market, bringing the latest generation of iPhones to shelves in line with global availability. Whether customers are drawn to the streamlined elegance of the iPhone Air or the powerhouse performance of the iPhone 17 Pro Max, the lineup offers a wide range of options for every type of user.
Pricing & Options in UAE
Here are the official UAE prices for various storage options and colors. Prices may vary with bundles, trade-ins, or offers.
| Model | Starting Price (base storage) | Higher storage / increments | Notes on colors / variants |
|---|---|---|---|
| iPhone 17 | AED 3,399 (256 GB) | 512 GB version ~ AED 4,249 | Colors: Lavender, Mist Blue, Sage, White, Black |
| iPhone Air | AED 4,299 (256 GB) | 512 GB ~ AED 5,149; 1 TB ~ AED 5,999 | Colors: Space Black, Cloud White, Light Gold, Sky Blue |
| iPhone 17 Pro | AED 4,699 | storage variants up (512 GB, 1 TB) | Colors: Cosmic Orange, Deep Blue, Silver |
| iPhone 17 Pro Max | AED 5,099 (base 256 GB) | up to 2 TB version; higher storage costs more (exact AED for 2 TB ~ AED 8,499) | Same color options as Pro: Cosmic Orange, Deep Blue, Silver |
