iPhone 11 / iPhone 11 Pro
Apple announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone. The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone. The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life to easily get through the day. A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos.
Pro Design and Display
iPhone 11 Pro and iPhone 11 Pro Max have a textured matte glass back and polished stainless steel band, and come in four stunning finishes including a beautiful new midnight green. The most powerful devices are also designed to be durable — iPhone 11 Pro and iPhone 11 Pro Max feature the toughest glass ever in a smartphone and are rated IP68 for water resistance up to 4 meters for up to 30 minutes, and are protected against everyday spills including coffee and soda.
The new Super Retina XDR display, a custom-designed OLED, provides users an immersive HDR viewing experience for movies and other high-definition video with up to 1,200 nits brightness. Super Retina XDR features wide color support with system-wide color management and True Tone to offer a more natural viewing experience. With a 2 million-to-one contrast ratio with true blacks, pro users can enjoy a more vivid viewing experience for HDR videos and photos, and the Super Retina XDR display is even more power efficient. Customers can interact with their favorite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13 to provide app shortcuts for everyday tasks right from the Home screen, including taking a selfie in Camera, checking an appointment in Calendar or previewing email within Mail with just a simple press.
Fastest Performance with the Best Battery Life
A13 Bionic, the fastest chip ever in a smartphone, provides unparalleled performance for every task iPhone 11 Pro and iPhone 11 Pro Max handle and features up to 20 percent faster CPU and GPU than A12. A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second. Together, A13 Bionic and iOS 13 make up the best machine learning platform in a smartphone.
A Pro Camera System for Everyone
iPhone 11 Pro introduces a transformative triple-camera system with all-new Ultra Wide, Wide and Telephoto cameras, deeply integrated into iOS to create a pro-level camera experience designed for everyone.
iPhone 11 Pro and iPhone 11 Pro Max set a new standard in video, with the highest quality video ever in a smartphone. Each camera in the triple-camera system records brilliant 4K video with extended dynamic range and cinematic video stabilization. With a wider field of view and large focal plane, the Ultra Wide camera is great for shooting action videos. Users can easily zoom between each of the three cameras, while Audio Zoom matches the audio to the video framing for more dynamic sound.
The triple-camera system takes Portrait mode to a new level with the ability to choose Wide and Telephoto framing, enabling Portrait mode with a wider field of view, great for taking portraits of multiple people. The Telephoto camera features a larger ƒ/2.0 aperture to capture 40 percent more light compared to iPhone Xs for better photos and videos.
Next-generation Smart HDR uses advanced machine learning to recognize subjects in the frame and intelligently relight them for more natural-looking images with greater detail. A new True Tone flash is over 30 percent brighter. Deep Fusion, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimizing for texture, details and noise in every part of the photo.
The new TrueDepth camera introduces a new 12MP camera with a wider field of view to capture selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look with the TrueDepth camera that now records 4K video at up to 60 fps and 120 fps slo-mo.
Pricing and Availability
- iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models in midnight green, space gray, silver and gold starting at AED 4,219 and AED 4,639, respectively. Customers can also get iPhone 11 Pro for AED 2,939 with trade-in5 and iPhone 11 Pro Max for AED 3,359 with trade-in from apple.com, in the Apple Store app and Apple Stores.
iPhone 11 Pro and iPhone 11 Pro Max come in four gorgeous finishes including a beautiful new midnight green, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20.
Apple Watch Series 5
Apple Watch Series 5, debuting an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation, help users better navigate their day, while international emergency callingallows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby.
Always-On Retina display
Apple Watch Series 5 features an innovative new display that allows the time and important information to remain visible at all times. Each watch face has been carefully optimized for the new display and to preserve battery life, the screen intelligently dims when a user’s wrist is down and returns to full brightness with a raise or a tap. Several advanced technologies work together to deliver this new feature, including the industry’s only low-temperature polysilicone and oxide display (LTPO), ultra-low power display driver, efficient power management integrated circuit and new ambient light sensor. This combination of hardware innovation and incredible software design allows Apple Watch Series 5 to offer all-day 18-hour battery life.
Navigation
Updated location features on Apple Watch Series 5 provide customers with greater navigation tools to use throughout the day. The new built-in compass and updated Maps app allow users to see which way they are facing. With Apple Watch Series 5, customers can use the new Compass app to see heading, incline, latitude, longitude and current elevation. Users can even add one of three new Compass complications to their watch face to see direction at a glance.
Apple Watch Lineup
Apple is introducing a new case material made of titanium, a prized material in watchmaking that has superb strength-to-weight ratio and is lighter than stainless steel. Available in two beautiful brushed finishes, the natural titanium has a custom-engineered surface which helps maintain its color and resist staining, while the space black titanium achieves its deep color from a diamond-like coating (DLC).
Classic styles like the stainless steel case in gold, silver and space black remain, while the aluminum case in silver, gold and space gray is now made for the first time from 100 percent recycled 7000 series aluminum. This fall, the highly scratch-resistant and beautiful white ceramic case is also available, along with a new sport loop and a wide range of great new band colors, which work with any generation of Apple Watch.
Apple Watch Nike features a new watch face inspired by the classic Nike Windrunner jacket design, accompanied by new colors of the Nike Sport Band and reflective Nike Sport Loop. Apple Watch Hermès introduces several new styles, including an update to last fall’s popular color block band, now in a new Della Cavalleria print, and an all-black version with an exclusive Hermès gradient watch face.
Pricing and Availability
- Apple Watch Series 5 (GPS) starts at AED 1,599 and Apple Watch Series 5 (GPS + Cellular) starts at AED 1,999. The popular Series 3 (GPS), with built-in GPS, optical heart rate sensor and water resistance, starts at a new low price of AED 799 and Series 3 (GPS + Cellular) is AED 1,199.
Apple Watch Series 5 (GPS) is available to order in 41 countries and regions and Apple Watch Series 5 (GPS + Cellular) is available to order in 22 countries and regions. Both models will be available in stores beginning Friday, September 20.
Apple TV+
Apple TV+, the first all-original video subscription service and home for today’s most imaginative storytellers, will launch November 1 in over 100 countries and regions. Apple TV+ will offer a powerful and inspiring lineup of original shows, movies and documentaries, including “The Morning Show,” “Dickinson,” “See,” “For All Mankind” and “The Elephant Queen.” The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online at tv.apple.com, for AED 19.99 per month with a seven-day free trial. Starting today, customers who purchase any iPhone, iPad, Apple TV, iPod touch or Mac can enjoy one year of Apple TV+ for free. Through Family Sharing, up to six family members can share one Apple TV+ subscription.
Pricing and Availability
- Apple TV+ will be available on the Apple TV app for AED 19.99 per month with a seven-day free trial starting November 1 on iPhone, iPad, Apple TV 4K, Apple TV HD, Apple TV (3rd generation), iPod touch and Mac. To subscribe to Apple TV+, customers must update to iOS 12.3 or later, tvOS 12.3 or later and macOS Catalina. The subscription will automatically renew at AED 19.99 per month at the end of the seven-day free trial.
- Apple TV+ will also be available on the Apple TV app on select 2018, 2019 and newer Samsung smart TVs, and on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.
iPad
Apple introduced the new seventh-generation iPad, bringing more screen area and support for the full-sized Smart Keyboard1to its most popular and most affordable iPad. Starting at just AED 1,349, the upgraded iPad features a stunning 10.2-inch Retina display and the latest innovations including Apple Pencil support, the fast A10 Fusion chip, advanced cameras and sensors, unmatched portability and connectivity, ease of use and great all-day battery life.
The new 10.2-inch Retina display iPad has nearly 3.5 million pixels and a wide viewing angle making it a vivid canvas for creative expression and perfect for immersive augmented reality (AR) experiences that take advantage of its enhanced cameras and advanced sensors. Featuring the powerful A10 Fusion chip, the new seventh-generation iPad brings up to two times faster performance over the top-selling Windows PC for powerful multitasking and smooth gameplay in Apple Arcade. Designed to be ultra-portable and durable, iPad weighs about one pound and for the first time features an enclosure made from 100 percent recycled aluminum with the same strength, durability and beautiful finish as the aluminum in all Apple products.
Staying connected is easy on iPad with ultra-fast wireless performance and support for Gigabit-class LTE connectivity — delivering three times faster6cellular data connections. With Touch ID, unlocking iPad is simple and secure using just a finger, to keep important information safe.
A New iPad Experience with iPadOS
Pricing and Availability
- The new seventh-generation iPad comes in silver, space gray and gold finishes in 32GB and 128GB configurations. iPad starts at AED 1,349 for the Wi-Fi model and AED 2,249 for the Wi-Fi + Cellular model fromapple.com, in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).
- Apple Pencil (1st generation) is available for purchase separately forAED 399.
- The Smart Keyboard is a full-size keyboard that connects to the 10.2-inch iPad with the Smart Connector. It is available for purchase separately forAED 629with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.
- Polyurethane Smart Covers are available forAED 169for iPad in charcoal gray, white, pink sand and a new Alaskan blue.
- Schools can purchase iPad starting atAED 1,294.65 and Apple Pencil for AED 359.1.
The new iPad is available to order starting today and in stores starting Monday, September 30.
Apple Arcade
Apple Arcade will be available on the App Store on Thursday, September 19 with iOS 13, offering an all-new way to enjoy games without limits. With a subscription to Apple Arcade for AED 19.99 per month, users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.
Apple Arcade is launching with a one-month free trial, and users will not find the games on any other mobile platform or subscription service. Apple Arcade games can all be played offline, and a single subscription includes access for up to six family members with Family Sharing. The catalog will exceed 100 games in the coming weeks as new titles are introduced, with more games to come every month. Apple Arcade will be available on September 30 on iPadOS and tvOS 13 and in October on macOS Catalina.
Some of the new and exclusive games:
- “Ballistic Baseball” from Gameloft, is an action-packed arcade baseball game that captures the intense battle between pitcher and batter in live head-to-head multiplayer matches.
- “ChuChu Rocket! Universe” explodes as Sega launches the beloved ChuChus into a universe of strange and wonderful planets with over 100 mind-bending puzzles.
- In “Exit the Gungeon” from Devolver, players must escape a collapsing hell dungeon as increasingly perilous obstacles and opponents stand in their way.
- “Overland” from Finji, is a post-apocalyptic road trip adventure where players fight dangerous creatures, rescue stranded travelers and scavenge for supplies to survive.
- “PAC-MAN PARTY ROYALE” from Bandai Namco, is a brand-new arcade experience featuring a four-player Battle Mode where the last PAC-MAN standing wins.
- In “Projection: First Light” from Blowfish, players follow the adventures of Greta, a girl living in a mythological shadow puppet world as she embarks on a journey of self-enlightenment, helped by legendary heroes from ancient cultures along the way.
Arcade subscribers get the full version of every game including all updates and expansions, without any ads or additional in-game purchases. Instead of paying up front for each game, subscribers can download and play any Apple Arcade game right from the App Store’s brand-new Arcade tab. All the games are playable offline, so they can be enjoyed anytime, anywhere. Apple Arcade is the world’s first game subscription service that enables such a wide breadth of new titles to be played across mobile, desktop and TV. To give users maximum flexibility when playing, some games will support controllers, including Xbox Wireless Controllers with Bluetooth, PlayStation DualShock 4 and MFi game controllers, in addition to touch controls and Siri Remote.
Pricing and Availability
- Apple Arcade will be available via a new tab on the App Store for AED 19.99 per month and is launching with a one-month free trial in more than 150 countries and regions.
- The subscription will automatically renew at AED 19.99 per month at the end of the one-month free trial until cancelled. Customers can cancel at any time in Settings at least one day before each renewal date.
- Apple Arcade will be available on September 19 with iOS 13, on September 30 on iPadOS and tvOS 13, and in October on macOS Catalina.
