The all-new Lincoln Navigator has arrived in the Middle East with a strong emphasis on personalization, positioning the SUV as a platform that owners can adapt to their own tastes rather than a fixed luxury formula. Instead of focusing solely on performance upgrades or major mechanical changes, Lincoln highlights how color choices, interior themes, seating configurations, and digital settings can be tailored to suit a wide range of preferences. This approach reflects a broader shift in the premium SUV market, where individuality and comfort-oriented technology increasingly shape purchasing decisions.
Exterior customization begins with a broad color palette that ranges from subtle tones like Starlight Gray, Pristine White, and Infinite Black to more vivid selections such as Crystal White. The Reserve trim adds exclusivity through options like Flight Blue and Gray Mist, while the top-tier Presidential trim extends the range further with Sunrise Copper and Chroma Caviar. Wheel designs follow the same tiered strategy: the Reserve trim uses 22-inch Dark Tarnished Aluminum wheels with a machined finish, while the Presidential trim shifts to 22-inch High-Gloss Ebony wheels. Grille designs also diverge between trims, offering a choice between satin chrome or illuminated jewel-style elements.
Inside, the Navigator places considerable emphasis on materials and theme-based interiors. Reserve models feature leather-trimmed environments available in Black Onyx, Medium Light Space Gray, and Hot Chocolate. For buyers seeking more distinctive combinations, the Presidential trim introduces two more developed themes—Invitation and Enlighten. Invitation uses deeper tones and detailed leatherwork to create a formal, tailored feel, while Enlighten adopts lighter colors and open textures aimed at creating a more spacious atmosphere. Both versions rely on high-grade leathers and distinctive wood or metal trim pieces.
Seating options reinforce the SUV’s comfort-focused pitch. Reserve models offer 24-way and 22-way adjustable Perfect Position Seats with heating, ventilation, and massage. Second-row passengers can opt for either a split bench or dual captain’s chairs. The Presidential trim increases adjustability to 30-way and 28-way configurations in the front seats, and includes heated and ventilated second-row captain’s chairs as standard, along with heated third-row seating.
Technology customization plays an equally central role. The Lincoln Digital Experience combines a 48-inch panoramic display with an 11.1-inch central touchscreen, allowing drivers to arrange widgets, select digital themes, and integrate services such as Google apps, Apple CarPlay, and Android Auto. Driver-assistance settings under the Lincoln Co-Pilot360 Drive 2.0 umbrella can also be tailored, giving users control over how much automated support they prefer.
Ambient lighting varies between trims, with the Reserve offering static sequential LEDs across major cabin touchpoints. The Presidential trim goes further, supporting multiple lighting colors to adjust the cabin’s tone. Lincoln also introduces Digital Scents—swappable cartridges designed to introduce different aromas into the cabin—and the Rejuvenate experience, which syncs massage, lighting, scent, and climate settings into a guided relaxation mode.
Taken together, the Navigator’s range of customization options reflects a deliberate focus on user-defined luxury rather than a one-size approach. From exterior colors and materials to sensory features and adjustable technology, the SUV is positioned as a configurable space intended to match individual preferences before anything else. The Navigator is now available across the UAE and wider region through Lincoln’s retail partners.
