According to the Wall Street Journal, Swatch is joining the smartwatch craze and will be releasing watches with fitness functions and features.
Rumors surfaced last week that Swatch might be partnering with Apple to work on its iWatch, but Swatch denied the report. According to Nick Hayek (CEO Swatch), the company is looking to update its touchscreen Swatch Touch line with sensors and features targeting athletes.
The company did not reveal specific features, but the new line is expected to launch in 2015.
We will integrate fitness features in the Swatch Touch by 2015, Hayek says. The device will remain a watch, but it will include commonly used fitness features to monitor your body.
