Dolby® Vision, a new imaging technology that helps content creators and television manufacturers deliver true-to-life brightness, colors, and contrast by augmenting the fidelity of Ultra HD (UHD) and HD video signals for over-the-top (OTT) online streaming, broadcast, and gaming applications.
Dolby Vision will be showcased this week at CES 2014 on the latest UHD and HD TVs from Sharp and TCL Multimedia. TVs featuring Dolby Vision technology are expected to be available for retail purchase later this year.
“By dramatically enhancing picture quality, Dolby Vision will drive adoption of UHD 4K displays with a winning combination of more and better pixels,” said Hao E, Vice President, TCL Corporation, and CEO, TCL Multimedia.
“The creative community is thrilled to have an expanded color palette and the added contrast so that viewers can see details that might have previously gone unnoticed,” said Roland Vlaicu, Senior Director, Broadcast Imaging, Dolby Laboratories. “Meanwhile, TV manufacturers can offer consumers a dramatically improved video experience, regardless of screen size or viewing distance.”
At CES, original equipment manufacturers (OEMs) from around the world are exhibiting technology prototype televisions in combination with Dolby Vision on various panel types and screen sizes, emphasizing the scalability of the solution. Ecosystem partners for movies and television shows in Dolby Vision are currently expected to include Microsoft® Xbox® Video, Amazon Instant Video™, Netflix®, and VUDU®.
“Dolby Vision is an exciting step forward in delivering much more compelling and realistic video, and we’re excited by the possibility of bringing this technology to Amazon customers,” said Jim Freeman, Vice President of Digital Video, Amazon. “There is still work to be done to bring together the right mix of hardware, content, and streaming technology, and we look forward to working with great partners like Dolby to make that happen. Together, we will aim to give customers the highest-fidelity movie and TV experience possible.”
“As a leader in Ultra HD/4K, Netflix is excited to take advantage of advances in picture quality throughout the delivery pipeline, from developing new programming to helping partners create consumer products that display it in stunning richness. Dolby Vision will further improve that viewing experience,” said Neil Hunt, Chief Product Officer, Netflix.
“The improved image quality of Dolby Vision is compelling and offers exciting possibilities for both game play and streaming HD content to the living room.” Mike Seamons, Sr. Director of Xbox Video, Microsoft, said
more info can be found here.
