CASIO Middle East & Africa has introduced the EDIFICE ECB-S10 Series to the region, positioning the new lineup as a blend of everyday utility, motorsport-inspired styling, and connected features. The collection includes three stainless-steel models — the ECB-S10D-2A, ECB-S10D-8ADF, and ECB-S10DB-1ADF — along with a limited-edition collaboration piece, the ECB-S10NIS-7A, developed with Nissan and NISMO.
While the series as a whole follows EDIFICE’s familiar design language of steel construction and technical detailing, the NISMO Heritage Edition stands out for its thematic approach. It incorporates references drawn from Nissan’s racing history dating back to 1984, using original NISMO branding and a tricolor scheme that mirrors the early Nissan works team. The underside of the band and the loop include blue and red accents that echo classic team uniforms. A luminous NISMO logo placed at the top of the dial alludes to the illuminated car numbers used in endurance racing, and the band is printed with model codes from championship-winning vehicles spanning 1984 to 1997. Additional touches include graphics referencing the NISSAN R92CP from the Fuji 1000 km and an orange accent inspired by the familiar windshield strip of the R32 Skyline GT-R. The watch is positioned as a tribute piece for enthusiasts who value motorsport heritage integrated into a contemporary design.
The standard ECB-S10 models deliver the series’ core features without the commemorative elements. The ECB-S10D-2A uses a blue dial for a cleaner, modern presentation; the ECB-S10D-8ADF pairs brushed steel with darker tones for a more understated look; and the ECB-S10DB-1ADF introduces a black ion-plated bezel aimed at users who prefer a more urban aesthetic. Across all models, specifications include sapphire crystal, Super Illuminator LED lighting, 100-meter water resistance, and a 1/100-second stopwatch. These features continue EDIFICE’s emphasis on pairing standard chronograph functions with durable materials and everyday practicality.
The ECB-S10 lineup, including the Nissan limited edition, is now available through CASIO’s authorized retailers in the region and online via the company’s MEA website.
